Manish Shukla is the Co-Founder of ThePathWay, a virtual platform that provides top online counseling services & therapy consultation. He is also the Director of Aaina Foundation, a rehabilitation center for substance drug abuse. He is also a consultant and certified master trainer from UNODC (United Nations Office on Drugs and Crime). Today we got a chance to interview him. Let’s know more about him & his startup ThePathWay.


We hope this can inspire you to become a successful person too! It is worth listening to a successful entrepreneur or to people who share their success stories? We can significantly learn many things from the experiences of them, by listening to their story.

Excerpts from our exclusive interview with him:

Q1) Tell us a little bit about your start-up (ThePathWay) and your journey, please;

ThePathWay is a virtual platform which provides top online counseling services & therapy consultation to the people who are in grip of mental health issues and hesitate to visit offline counseling centers.

ThePathWay is a Mumbai- based online start-up, projected with the vision of providing psychological and emotional health- well being to the people who are experiencing a psychological crisis. We aim at addressing the importance of mental health and at the same time, breaking the stigma which is so strongly linked with seeking help when in a state of psychological distress.

In most cases, people suffering from such crises hesitate to share their mental health status with others, fearing that they will be judged and discriminated. Hence, our objective is to provide an online platform where they can open up, share their vulnerabilities without the fear of being judged and can come up with solutions. We encourage more and more people to talk about their mental health that’s too without revealing their identity (if not comfortable).

ThePathWay Logo
ThePathWay Logo

Q2) How did the idea for your business/startup come about?

As being operating a rehabilitation centre for substance drug user from the last 12 years, we have already counselled and assisted more than 5000 substance drug users. During this period, we evaluated and realised that there was a larger population who was in need but also hesitant to visit offline counselling services because of the various social stigma related to mental health and also because of the financial constraints.

During the lockdown-COVID impact, there was a huge surge in the cases of depression, suicide, anxiety and so many other issues related to mental health was on peak. From here only, the journey of the ThePathWay started.

Q3) What was your key driving force to become an entrepreneur?

Our mental health totally depends on how well the pathway of our neurons and brain chemicals are coordinating each other. So from here, the name ThePathWay popped up in our minds for this venture.

Q4) What service(s) or product(s) ThePathWay offer/manufacture?

We provide complete online counseling and psychotherapy services  which includes audio call, chat box and video call services.


Q5) Why should people choose your product/services?

As there is no third party in between, so there is more transparency between therapist and clients, and our services are delivered by certified professionals holding a volume experience. We are economical and maintain the confidentiality of the client. We try our best to assign the best therapist according to the need of the client.

Q6) How do you market your business, and which tactics have been most successful?

As a competitive market, everyone has a marketing strategy. Our strategy is to reach out to more and more clients with the help of digital marketing and our communication channels.

Q7) What risks are you facing?

Uncertainty in the market is the biggest risk for now.

Manish Shukla With His Wife Dr. Priyanka Tiwari (Another Co-Founder)
Manish Shukla With His Wife Dr. Priyanka Tiwari (Another Co-Founder)

Q8) Did pandemic (COVID 19) affect your business? if yes how?

It is because of this pandemic that we started ThePathWay. But our previous setup of business is suffering a lot.

Q9) Have you considered any alliance/partnership/funding?

We are seeking for funding so that we can improve our services and make it more friendly and economical for our clients.

Q10) What are your responsibilities as the business owner?

As a business owner, my biggest responsibilities are to manage, monitor, and deliver the best services in our field and creating a friendly working environment for my team.

Q11) How many hours a day do you work on average & can you describe/outline your typical day?

There is no fix working hours. Sometimes, in the mid night, we have to deliver our services due to sensitivity of the field.

Q12) What is your greatest fear, and how do you manage fear?

Meditation is the best way to manage everything.

Q13) What comes first for you- money or emotions?

Emotions can’t be replaced or compared to money. Emotions should be expressed without any fear.


Q14) Tell us about your early life & How has being an entrepreneur affected your family life?

In the initial times, it was challenging due to uncertainty in the field but the family was very supportive which helped me to keep going. The clarity in ideas keeps me motivated for stepping towards my goal.

Q15) What piece of advice would you give to college graduates who want to become entrepreneurs??

The message for college graduates is just to have good homework for the insights of whatever your project choice is and it will be easier to become successful when your project insight becomes friends with your passion.

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Aaina Foundation Website

StartoCure is the online entrepreneurial magazine platform, where the team brings you Interview & Stories of Entrepreneurs, Inspirations, Influencers, Startups eco-system & Change-makers. StaroCure also committed to bringing resources, research reports, funding reports, and analysis of the startups, as well as profiles of great businesses & entrepreneurs from all over the world.

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