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Brand New Scope For This Creative Generations: Entertainment Design. We have talk with CEO & founder of Kreiva Interactive, Dilip Kumar Shrivastava  regarding the Entertainment design stream, in which Kreiva Interactive is corely working on it. let’s explore the emerging  stream  of brainstorming  and creating the design artwork.

Entertainment Design is the package of Concept design/Concept art, Visual development and story boarding  for  Entertainment  Media  Industry like feature films, Animated  movies, TV/Web series and Television commercials. The stream is becoming vast as per the increasing media platforms in this advanced digitized world. Let’s have the conversation with Dilip Kumar Shrivastava to know much more about this stream:-

Dilip Kumar Shrivastava
Dilip Kumar Shrivastava

What  does  Entertainment  design  mean  to you ?

Entertainment  design  is  completely  a  brainstorming  process  of creating  the  design  artwork  in  form  of  sketching, creating  illustration or image compositing  to  convey  the  idea  of the  final  product  or  the  final  result . Behind  every  project  in  entertainment industry such as  movies , video games  and  animation series  and  movies, there’s  an  artist imagining  the characters  and  settings  of those virtual  worlds, to  create  the  visual representation  of  what  is  going  to  be  created. To  see  and understand  the  imagery  of  the  creations  is  important  to  know  the  artist  behind  the  creation  and development. Nowadays  having  easy  access  to  the  works  of  these  artists  with  the  releases  of  the concept  art  books  of  the  movies  and  video games.

How  the  entertainment  design  is  different  from  Industrial  design ?

The  procedure  of  creation  is  similar ” Explore, Brainstorm, create  and  get  feedback’s  and  approval  from  clients”.  The Client  may  be  the  director  or  creative  director  if  you  are working on feature films, animation  movies  and  TV Commercials, It  also  may  be  the  art  director  if you  are  working  on  some  video  games  project. But  in  Industrial  design,  you  have  to  be  intense  logical  and  technical  because  you  are  going  to  create  the  design  of  that  product  which  is  going  to  be  created  for  the  real  world  and  should  be  according  to  the  technical  aspect  as well  like  automation  and  aeronautics  design  is  a strong  example for  industrial  design.

In  entertainment  design, the  artist/designer  have  freedom  to  focus  on  aesthetics  because  they  are  going  to  create  the things  for  virtual  world , You  may  design  costumes  and  armors  in  industrial  design  but  you  can’t  design  some  mythical  creature  or  fantasy  character  in  industrial  design.

What  qualifications  and  skill  requires  to  get  into  this  entertainment  design  Industry ?  Is  there  any  school  from  where  students  can  pursue  the  specialization  regarding  this  stream ?

You  may  not  require  a  qualification or  a bachelors  degree  or  diploma. if you have enough talent as an artist and an impressive portfolio of work, then you can get into the industry. you may have a visualize power and ability to create a quick sketch during visualization. rest software skills and medium you will learn during your profession. Even  in  Kreiva I prefer those, who have interest and instinct for art and creativity and ability to keep on learning  and upgrading  themselves .However if you  decide  to  complete  a  formal  education  program, Few  schools  are there  around  the  world  and  also in  India.

If  you  want  to  pursue  from  India, few  renowned Institutes  are there  like, IDC of  IIT  Bombay, NID(National Institute of design), some  private  institutes  like FX School  Mumbai, Ecole intuit lab, Vancouver film school.

If you want  to  pursue  the  course  international  then  you may prefer schools  like  FZD Singapore, GNOMON, ArtCenter college of design, California institute of the arts and much more are there. Also  you  can  prefer  online  courses  for  Entertainment design.

What  are the  scope  for  the artists  and  designers  if  they  choose  this  entertainment  design  stream ? Why  it is  considered  as  the  scope ?

See, In  earlier  days, especially  in  India.  The  stream  of  fine  art  was  very  limited  and  people  even  don’t  know  about  the  multiple  streams  of  designing,  if  you  think  about  an  artist  then  you  used to  imagine  about  brush, canvas  and  picasso.  But  now  these  days , the  world  has  been  digitized . Lots  of  digital  mediums  are  there  like smart phones, tablets, Smart Tv  and  for  these  gadgets, you  have  lots  of  entertainment  mediums  like  streaming  channels  and  video games, obviously  rapid  increment of  entertainment  productivity  stuffs  that  include  video  games (for mobile, PC  and  console), animation  movies  and  seasons.  More  will  be  the  productivity  more  would  be  the  requirement .

What advice would you give to the one who wants to be into this stream?

If  you  truly  love  art  and  entertainment  then  don’t give up on your dream. just Explore the stream as much as you can, develop  your  observation  skills, Draw  the  things  as  much  as  you  can. Keep  on  drawing  the  things  with  your  imagination  and  reference  sources  are  available  on  the  sites  like  and  People from other creative streams  like  architect, Interior design,  production   design   have  a  plus point  for  this  stream,  as  they  are  warmly  welcome. Like  I  said  it’s  a  combination  of  creativity ,  brainstorming  and  design. 

Earlier  we  dont  have  that  much  facility  over  here  in  India  but  with  the  saturation  of  entertainment  design  the  other  media entertainment  sector  especially  the  gaming  industry, Animation  Industry  would  be  more  consolidated  and  along  with  that  the  artists  and  designer  would  also  have  a  strong  career  and  future  like  we  use  to  see  for  the  people  working  in  software  industries. People  do  scare  to  choose  the  designing  stream  just  because  they  think  about  the  job  insecurity, but  believe  me  after  the  saturation  of  entertainment  design,  these  kind  of  drawbacks  would  be  subside.

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