Madhura Samarth co-founded an animation firm along with her husband called “Ripple Animation”. Ripple Animation focuses on creating animated video content for brands. As attention spans shrink and people are bombarded with information, the video becomes the most effective and engaging way to get a brand message across. Today we got a chance to interview her. Let’s know more about her & Ripple Animation

Madhura Samarth
Madhura Samarth

We hope this can inspire you to become a successful person too! It is worth listening to a successful entrepreneur or to people who share their success stories? We can significantly learn many things from the experiences of them, by listening to their story.

Excerpts from our exclusive interview with her:

Q1) Tell us a little bit about your start-up and your journey, please;

I co-founded Ripple Animation in 2014 because we felt back then that animated video content would be the way forward:-

  • 1) Because people were reading less and watching more, so video content would be needed and
  • 2) Animated videos are more cost-effective than live shoots.

Before starting Ripple, I had a joint venture with the WPP group, a TV commercial production company called, Sharp Shooter Films. Prior to that, I was an investment banker in New York. When I was working as an investment banker, I realized that although the money was good, my heart was not in working for someone else. I always wanted to start my own company. I had many failed ventures before one success!

Ripple Animation
Ripple Animation

Q2) How did the idea for your business/startup come about?  

When I was at Sharp Shooter Films, I realized that live shooting was very expensive and correcting mistakes after shoots were complete, only added to the cost. Also, with fast internet speeds still at a nascent stage and on the threshold of taking off, video content was going to become huge. Brands would need large quantities of content and lower costs than live shoots. That’s how the idea to create Ripple Animation was born.

Q3) What was your key driving force to become an entrepreneur?

I wanted to create a company that would benefit people using my key strength which was communicating effectively. All businesses need to get their messages across in an engaging way, simplify complex information, and in the shortest length of time possible. Since I had a lot of experience creating videos, I decided to stick to my knitting and created a niche for Ripple Animation in the minds of people. Ripple creates memorable animated video content that drives business growth.

Q4) How did you come up with the name for your business/startup?

Ripple – a small action that has a vast effect. That’s what we do. Create short videos that are memorable and boost revenue growth.

Q5) What service(s) or product(s) do you offer/manufacture?

We created explainer videos, marketing videos, corporate videos, ‘how do’ videos, product demo videos etc. mostly for B2B businesses.

Q6) Why should people choose your product/services?

We have a strong portfolio of marquee clients and our public reviews on Google & Clutch are very compelling. We also have a 5 step proven process in place which keeps clients and our teams on the same page throughout the video-making process, ensuring that videos meet client expectations and are delivered on time.

Madhura Samarth
Madhura Samarth

Q7) How do you market your business, and which tactics have been most successful?

We have a strong SEO team which has really helped us and we also have a strong e-mail marketing campaign plan. Plus we go to conferences and now have a lot of word of mouth too.

Q8) What risks are you facing? 

We always have to innovate to stay on top. There are no barriers to entry, so we have to keep building a better track record and improving our offering.

Q9) Did pandemic (COVID 19) affected your business? if yes how?

Not really…

Q10) Have you considered any alliance/partnership/funding?

We have a few partnerships in place with large players in complementary businesses. In other words, they target the same clients as ours with a different offering. We collaborate and cross-sell.

Q11) What are your responsibilities as the business owner?

I need to make sure that we have enough business month on month, that work is delivered on time and up to client expectations, and that our employees are happy. My co-founder takes care of cash flows, vendor negotiations, etc.

Q12) How many hours a day do you work on average & can you describe/outline your typical day?

I work for about 7 hours a day. I start my workday with a team meeting so that we all know what’s been completed the previous day and what’s to be done that day. I then get onto my list of to-dos starting with work that’s time-sensitive and moving on to a big project where I have to dedicate a chunk of time. We have another team call at 3 pm. I complete my day’s tasks by 5 pm or so.

Q13) What is your greatest fear, and how do you manage fear?

There’s nothing to fear because for every problem there’s always a solution.

Q14) What comes first for you money or emotions?


Q15) Tell us about your early life & How has being an entrepreneur affected your family life?

I was lucky to have a very privileged background. My grandmother, Shobhana Samarth was a famous actress and my father held a high position at an advertising agency called Ogilvy & Mather. My mother was the head of the Mumbai office at Air France. My family was very supportive and let me fail several times without much of a murmur. My husband and I co-founded Ripple. We have 2 children to whom we dedicate a lot of time when we aren’t working.

Q16) What piece of advice would you give to college graduates who want to become entrepreneurs??

It’s a long road fraught with hardships, heartache, and often failure. So, if you’re in it for the long haul, then you’d better find a business that you’re passionate about. And most importantly, keep looking for a product/market fit…unless you find that, it’s going to be an uphill climb.

Follow Her@

Her LinkedIn Handle
Ripple Animation Website
Ripple Animation LinkedIn Handle
Ripple Animation YouTube Channel
Ripple Animation Twitter Handle
Ripple Animation Facebook Handle

StartoCure is the online entrepreneurial magazine platform, where the team brings you Interview & Stories of Entrepreneurs, Inspirations, Influencers, Startups eco-system & Change-makers. StaroCure also committed to bringing resources, research reports, funding reports, and analysis of the startups, as well as profiles of great businesses & entrepreneurs from all over the world.

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