Anuja Pandey is a well-known influencer & blogger. She founded LoftySpectrums along with her brother to write about her experiences & luxury lifestyle. She thinks and feels strongly that gets impressed on her mind and hence she is a storyteller, content creator. Her journey of writing began when she was a young girl that remained confined to her diary, her journey of content creation for lifestyle brands has been on for 6 years that was followed by the blog. Today we got a chance to interview her. Let’s know more about her.
We hope this can inspire you to become a successful person too! It is worth listening to a successful entrepreneur or to people who share their success stories? We can significantly learn many things from the experiences of them, by listening to their story.
Excerpts from our exclusive interview with her:
Q1) Tell us a little bit about yourself and your journey, please;
I am Anuja, Legally Blonde ( yes, a law grad who chose to blog on fashion n lifestyle). I’m a gold medalist from the university of Delhi and took the plunge in blogging only when I became a mom of 2. My love for aesthetics and luxury has only grown and evolved with time and age ( I’m 37 ).
I am a storyteller and this is exactly what I do in my luxury and lifestyle blog, Loftyspectrums. I don’t believe in collecting material things rather I am a collector of experiences, memories, and emotions.
I thinks and feel strongly that gets impressed on my mind and hence a storyteller, content creator, and blogger.
Q2) What was your key driving force to become an influencer?
The minute eye for aesthetics, art, and craftsmanship, and passion for fashion, my content creating abilities, and love for travel and appreciation of the finer details of things have made me an influencer.
Also, a strong desire to stand up and speak on a self-created platform and thereby get recognition and popularity thus self-branding are the features I cannot ignore. Love for life in itself is the driving force for what I do.
Q3) How did you come up with the name LoftySpectrums?
The name LoftySpectrums has a beautiful story. I am called as Softy at home, that’s my nickname, and Lucky my co-blogger happens to be my sibling and also someone who always appreciated and introduced me to these nuances of fashion I won’t have probably had even if he were not such a strong influence on me. So we created the blog LoftySpectrums. It also implies colors and shades of our lofty( lucky n softy) spirits and life and style.
Q4) What are your 3 favorite tools for doing [something your audience cares about]?
One is Canva to create custom images that are instantly shared on social media handles. My audience loves visuals as I understand so I make my best effort to make it pleasant.
Two is Grammarly since it takes care of the grammar and spells checks etc since I also understand I have a different audience of intellectual taste who admire and love reading my blogs. And third, would be My stock photos to overwrite on the images I upload, it helps me write text over the pictures.
Q5) What metrics do you use to measure the success of your social campaigns?
I have had a team of analysts who were regularly checking my traffic and shares etc of the blog. In the year 2020 though I have nobody so I’m kind of managing on my own.
Q6) What tools do you use to manage your channels? & how would you schedule your posting-related tasks?
I don’t use any special tools, time management and hard work is my only tool.
Q7) When would you decline a paid sponsorship?
I decline many paid sponsorships if I don’t agree with their ethics! I have never promoted any short cut methods for losing weight via machines or fad diets since I don’t endorse them personally and I would never promote any brand that talks of skin fairness or any invasive procedures for anti Ageing. In fact, I have declined many big names in the industry for the same. I believe in ethical business and since I don’t myself do such things hence I have never promoted them. I would never want to mislead my followers.
Q8) What keeps you going when things get tough in your business?
hope and optimism and also the previous work that I have done sets me back to the path of fresh and new achievements again.
Q9) What does a typical day in your week look like?
Friday sat Sunday’s is social events and launches, Fridays are also shoot days for me, Thursday is hair dressing and nail collabs so that I’m set for the Friday, Monday is break and Tuesday’s and Wednesdays I sit back with oiled hair and finish my content and writing work. Once a week I meet the work-related clients etc.
Q10) Did pandemic (COVID 19) affected your business? if yes how?
Yes, it did affect my business in a big way! The fashion and luxury, food, and travel industry have hit an al time low, there is hardly any work. We can’t blog on fashion launches, there are no events happening due to social distancing except for a few online interesting ones. And most of the locally grown brands can’t really pay a lot, most of the people in the business are managing, we also sometimes have to do obligation for our long-standing clients and friends.
Q11) Talk about the biggest failure you’ve had. What did you learn from it?
I don’t see any incidents in my life as a failure, little follies here and there have only made me a more evolved and better person in personal and professional life. Personally I feel I’m a success story✅
Q12) Tell us about your early life & How has being an influencer affected your family life?
My early life has been beautiful, full of love and affection, good friends, great family support and warmth and goodness. It might shock you but I feel I have lived like an Alice in wonderland, exploring, discovering, tea partying, being crazy, crying big tears and laughing out aloud, colorful and delicious is how my early and even present life is. Being an influencer has added colors and zing to it, luxury lifestyle is my first love and passion, and writing and sharing about it is my kick and my family totally understands and accepts me wholeheartedly for who I am, they in fact really admire me for my unconventional choices.
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