Interview With Ami Savla Hemani | Social Media Trainer, Consultant & Speaker
Ami Savla Hemani is a Social Media Trainer & Consultant. She has trained more than 5000 people; including start-ups, entrepreneurs, mompreneurs, professionals, corporates, students & more. She is on a mission to digitally empower India’s enterprising individuals. Today we got a chance to interview her. Let’s know more about her & learn from her previous experiences.
We hope this can inspire you to become a successful person too! It is worth listening to a successful entrepreneur or to people who share their success stories? We can significantly learn many things from their experiences of them, by listening to their story.
Excerpts from our exclusive interview with her:
Q1) Tell us a little bit about your start-up and your journey, please;
I help individuals grow their brand organically, Having trained more than 5000 people, I am on a mission to digitally empower India’s enterprising individuals. I envision a time when every individual can leverage their ideas independently on various social media platforms.
Through our customized and interactive workshops, we cater to start-ups, entrepreneurs, mompreneurs, professionals, corporate, students, and more. We also include senior citizens in today’s ‘smart-age’ by making them technologically sound. Having collaborated with various women & startup communities our aim it to spread digital literacy across the country and provide a simple & affordable solution to every individual’s digital nightmare. We also consult companies for their social media plans and branding.
Q2) How did the idea for your business/startup come about?
Having realized that women in our country had some fantastic business ideas but very little knowledge on how to promote their brand effectively, Ami wanted to tap into this space. With the aim of providing these women entrepreneurs the skill of promoting their work on the digital platform, she launched Socialize Store in September 2015.
Q3) How did you come up with the name for your business/startup?
I did some basic research on Google and just did some trial and error and came up with this name.
Q4) What service(s) or product(s) do you offer/manufacture?
We offer open and corporate workshops on the following topics:
- Social Media Marketing
- Personal Branding
- Effective designing
- Learn to grow organically on Instagram
Q5) Why should people choose your product/services?
Whatever we teach, it comes from a lot of our experiences. We have done loads of trial & error and figured out some solid tactics that help anyone succeed on social media.
Q6) How do you market your business, and which tactics have been most successful?
We market our business using mostly the following tactics, they even work quite well:-
- Social media workshop (15-18 paid participants in every workshop).
- Conducting a decent number of “One to One” social media mentor-ship seasons.
- Conducting digital literacy workshops for our senior citizens.
- Digital detox sessions for children.
Q7) What risks are you facing?
Nothing as of now
Q8) Did the pandemic (COVID19) affect your business? if yes how?
Yeah, but in a very positive manner.
Due to the COVID19 pandemic, Lockdown was imposed in the whole country. But we have taken some interesting initiatives, sessions conducted & collaborated, which was even super-duper productive and fulfilling:-
- Participate in a Fundraising campaign for COVID19 Relief and raised over 3.8 lakhs with my friends for this wonderful NGO ” Shrimad Rajchandra LoveAndCare“
- Conducted sessions on how to run Facebook ads with over 180 participants with Nimit Shah
- Conducted sessions on leveraging social media effectively with over 140 participants in the KVO community.
- Conducted session on personal
Q9) Have you considered any alliance/partnership/funding?
Yes, I usually keep doing a few times collaborations with other expert trainers as well from the digital fields.
Q10) What are your responsibilities as the business owner?
To be true to my work and provide more than what the client is looking for from us.
Q11) How many hours a day do you work on average & can you describe/outline your typical day?
Typically I would work for 5-6 hours a day
Q12) What comes first for you money or emotions?
Q13) Tell us about your early life & How has being an entrepreneur affected your family life?
I always wanted to pursue my MBA from a top B School, but after two failed attempts in entrance exams, I had to settle for a non-B School. But training life gave me an opportunity to take sessions at NMIMS, K.J. Somaiya Institute of Management, SIES, and a recent proposal from IIM Shilling too.
I have been fortunate to conduct sessions for over 1000 doctors across several cities in India in association with companies like Lupin Pvt. Ltd., Sun Pharma, Pfizer, and Aesthetic Medicine India.
I used to be a very shy person in my earlier years, but today I can speak to a group of 100+ people. All credit goes to my spiritual practices and my training experiences.
I was born to Savla family, they are very caring & always helped me tremendously in this work journey. After my marriage, my second parents (the Hemani family) also supported me the same. I see the same enthusiasm in my in-laws have for my career the way they have for my husband. I frequently have career discussions with my father-in-law who always pushes me to up my work game and my mother-in-law who proudly talks about my work to her friends and sometimes accompanies me for my workshops too. I wish all girls could have such a beautiful family.
Q14) What piece of advice would you give to college graduates who want to become entrepreneurs??
It’s all about taking that first step. If u keep waiting for the best environment you will never be able to make yourself an entrepreneur. Also, wojos suggest taking calculated risks.Ami Savla Hemani
Follow Her @
|Socialize Store Facebook Handle||https://www.facebook.com/SocialMediaTrainingHubMumbai/|
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